1/4/2024 0 Comments The visitor walkthrough2 | Travel Alberta’s 2017 Travel PlannerĪlberta’s visitor guide is here because of the breathtaking photography throughout. While some visitor guides seem to throw as much information as they can at you, Oklahoma City’s is a curated selection of the best they have to offer. Text is overlaid on the imagery, so as not to break the flow of the photo, to elaborate on the bar they’re from. The visuals are the main star and focus and speak for themselves. Because they’ve narrowed each meal down to just the top 3 choices, it feels very much like an insider’s guide.Īlso, their cocktails section (punnily titled “Cokctails”) is easily one of the most beautiful we’ve seen - it looks like a spread straight out of Bon Appetit. And for the skimmers, at the very top of each recommendation, they’ve selected the specific menu item (and accompanying drink!) worth trying there. They also have one of the best dining guides we’ve come across: -47įor breakfast, brunch, lunch, and dinner, they’ve selected 3 local spots to recommend, and each with a substantial blurb. By contrast, Visit OKC not only takes their time to describe each museum so that you understand exactly what makes it unique, they also pull out some of the exhibitions and artists being displayed there during the current season. In other visitor guides, the trend is typically to list out places with a line or two describing it and another line with its address. Pages 58-59įor example, in their “Art Nouveau” section, they’ve selected 5 museums to highlight. However, what really sets it apart is that this visitor guide has found the perfect balance between inspirational visual content and in-depth, informative text. They’ve kept it simple and clutter-free: there is nothing in its design or content that is fluffy or extra, and every page has a clear focus. Oklahoma City’s visitor guide feels like a high-end magazine in the style of something like Conde Nast Traveler or Travel + Leisure. Without further ado, here are 3 destination visitor guides we want to spotlight, and what makes them awesome! 1 | Visit Oklahoma City’s Spring/Summer 2017 Visitor Guide Pages 6-7 All 3 are city or state level destinations but you don’t need a large destination budget or team to get inspired by the elements, layouts, and themes in these guides below. What were some common themes and styles in destination visitor guides? What were some common best practices? Which ones gave us the travel bug and helped us visualize our trips?Īll our insights and takeaways, we compiled into one report that includes numerous direct examples, suggestions and inspiration:Īfter looking through all of the guides we have on hand, there were 3 visitor guides that we especially wanted to shine a light on. We also could learn which guides stood out and why, and share that information with our community. At the end of the year we’d accumulated more than fifty.īy looking at a large number of guides at once, we could identify common trends in how DMOs are marketing to visitors. Over the past year, we’ve been collecting destination visitor guides from all over North America.
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